23rd Mar 2010

Monster Trucking

In order to promote the Honey Monster family of food we were asked by experiential marketing agency, Hotcow, to create a themed 'Monster' truck to both raise brand awareness and reinforce the public's latent fondness of the Honey Monster.

The conversion of the original truck, an iconic 1970's ex-army Land Rover 101, was a huge challenge and throughout the conversion the design of the truck was constantly evolving, requiring us to draw on our extensive experience to offer and incorporate design solutions. The conversion included extra lighting, panelling, graphics and a roof hatch, and drew on most of our in-house departments, with the metal, wood, composites and paint workshops all involved over the three-month process.