20th Nov 2010

On board with Thomson Reuters campaign

We played a part in Thomson Reuters largest ever marketing campaign for the worldwide launch of its new financial desktop, Thomson Reuters Eikon.  Working for Jack Morton Worldwide, we were asked to provide a number of scenic packages including 60 software demonstration pods, a Digital Forest and an interactive LED Box Installation, all for a series of high profile experiential events that took place throughout 2010 at Canary Wharf in London and at Grand Central Station in New York.

Working closely with our client from the outset, we brought our extensive experience to the collaborative process, helping to develop the designs for the various pieces required for this project. We created proptotypes and detailed design drawings from which the final elements were created. Throughout this project we worked closely with XL Events, utilising their full range of LED's, which were fully integrated into the designs.