
This launch involved constructing three very different environments. A 200 seat auditorium staged the car reveal, using a revolve and a tracking video wall controlled by our Qmotion system. A contemporary presentation area with glass partitions, filled cloth walls and white laminate floor was linked to the auditorium by a piazza - a large tensile structure, surrounded by three spectacular curved scenic walls, one of which even spanned a main access road.
Saab 9-3
PCI Live Design
Phtotography: Adrian Ray
Designer: Paul Bonomini
See also: Technology