Crisp, Clean & Contemporary

Crisp, Clean & Contemporary

This launch involved constructing three very different environments. A 200 seat auditorium staged the car reveal, using a revolve and a tracking video wall controlled by our Qmotion system. A contemporary presentation area with glass partitions, filled cloth walls and white laminate floor was linked to the auditorium by a piazza - a large tensile structure, surrounded by three spectacular curved scenic walls, one of which even spanned a main access road.

Project

Saab 9-3

Client

PCI Live Design

Further Details

Designer: Paul Bonomini
Photography: Adrian Ray
See also: Technology