18th Mar 2010

Kitting out Nike

Nike chose the dramatic setting of Battersea Power Station for their 2010 Innovation Summit and we were delighted to also be chosen - as the event's scenic supplier. Brought in by experiential and event management agency, Slice Events, we were asked to provide the internal fit out for The Boiler House, a temporary venue installed within the power station.

This high profile event, launching Nike's new Mercurial Vapor Superfly II boot and the new National Team jerseys, required us to work very closely with Slice, Patrick Donohue, Slice Events' design co-ordinator and the Nike design team, to deliver a themed environment in keeping with Nike's iconic brand.

We created a number of different environments within the venue. These included a reception area, a number of backstage rooms, a theatre and several key areas entitled; The History of Football, the Mercurial Gallery and the Locker Room, along with graphics and light installations. With an overall scenic theme of the old traditional concrete terracing, the most challenging area to create was the History of Football. This required the construction of both a terraced and mezzanine area, upon which the Mercurial Gallery, a 10m x 2.5m Perspex display structure was sited and below which the Locker Room was positioned. These areas housed display items such as football kits, balls and boots.