Ferrari: Under the Skin
This high-spec exhibition showcased an astounding £140 million worth of cars and exhibits. Having pre-prepared the gallery space, our crew worked with precision and immaculate attention to detail to create a series of sleek, high quality environments, each reflecting the history and innovation of the Ferrari brand.
The exhibition was divided into six zones: Enzo, Form, Bones, Clienti, Racing and Future; each notated by supergraphics ranging from 2m to 4m high. Gauze dividing walls allowed tantalising glimpses through the space, while a single continuous graphic line ran throughout the exhibition, taking the form of coloured vinyl on the floor and walls, and painted metal frames around the exhibits. The many artefacts were accommodated in bespoke museum grade display cabinets, on floating plinths or even carefully suspended from the ceiling.
With such unique, valuable and large exhibits on display, the on-site construction schedule was sequenced around the delivery of the cars. The banked and curved ‘Racing’ area was built first, the long section of scenic track lit with vertical LED tubes and accommodating five racing cars.