Keeping Up the Good Work
The official world record, sponsored by Sony PlayStation, for the ‘longest time controlling a football’ was recently smashed by Dan Magness, one of the world’s top professional freestylers and we were on hand to provide the set for his world record attempt. We were brought in by Checkland Kindleysides, the creative consultancy responsible for designing the temperature controlled cube that served as both a stage and protection from the unpredictable British weather.
In order to achieve a suitable, and most crucially, weatherproof environment, we built a steel structure that was levelled on site to take account of the Covent Garden cobbles. This was then clad, with polycarbonate forming three of the sides and painted ply to the fourth, creating a backroom area. Incorporated into the backroom walls were an air conditioning system and electronic timer. We also supplied a number of printed graphics, which were applied to both the painted and acrylic panels.