Our New Video: The Brief Doesn't Sleep
Every project that crosses our threshold involves us making a promise to deliver, a promise that sees a whole raft of processes, skills and systems set into motion from the moment the brief lands to the moment of the big reveal.
At our heart, we’re makers. But whatever we make (and this could quite literally be anything), whatever the size or scope of the brief, the same meticulous processes are followed. Far more than a well-oiled machine, our procedures see real people take responsibility and care over every brief, assisted by decades of finely honed experience and, of course, unfazed by the pressures of time.
The clock is always ticking and sometimes that ticking roars. Our new video pays homage to this and describes the project process from start to finish.
This video was created in collaboration with filmmakers Double8 and Peel Studio’s Laura Johnson. We hope you like it.