This brand activation was produced as part of the Mercedes Benz Fashion x Lena Waithe ‘How To’ event, focused on upcycling within the fashion sector.
We supplied six free standing graphic panels, each measuring 8 x 4ft, with steel feet bolted into the bottom of the plywood and two 500mm bars on either side for stability. We also provided a white washed drinks bar, incorporating a flat top and a shelf, and foamex panels in the same graphic print were fixed to the walls. Additionally, we provided a backdrop for photo opportunities behind a Mercedes car, angled around a corner and comprising white-washed timber frames finished with a fabric graphic wrap.
The graphics were all produced as part of a collaboration with The Solutions House, and were straight onto the wood to give an aesthetic in keeping with the environmentally friendly focus of the event. We then sent a five-man installation team to London.
See the hashtag #BenzKnowsHow, or read more here.