Year 2025
Snowflake at MWC 2025
Client
Metro Production Group
Location
Barcelona, Catalonia
At Stage One we are very familiar with Mobile World Congress held each year in Barcelona, and this year it was a pleasure to work with Metro Production Group (MPG) to deliver the booth for SaaS brand Snowflake.
Its design was multi-functional; to provide demo stations, to host speaker sessions, and to entertain visitors. The booth was constructed with timber walls, a steel column in the frame with a return into the floor to ensure self-supporting stability. A storage facility was built into the corner. Tension fabrics were applied to the timber walls to communicate the company branding.
A wooden laminate flooring was chosen for the booth. Consequently, the booth furniture was also manufactured with a laminate finish to create consistency across the display.
Crafted in our woodshop, the demo station took the form of an island, its top a timber house-shaped structure with a screen mounted on each façade. The second housing structure was built to accommodate storage, hospitality services, and a presentation area to deliver the speaker sessions.
The scenic vision for the booth was winter themed, as the brands name suggests. In addition to a welcome desk, we manufactured shelving and storage to present the ski-themed accessories used to decorate the booth, as well as a large-scale Plinko game for visitor entertainment.
Having test built the structural elements of the booth in our workshop, installation on site was both efficient and smooth. Our team did an excellent job.