Amazon: Destination Denim
This high-profile and immersive event saw us create bespoke, branded areas across all four levels of the venue. Made to an exceptionally high standard, every detail of the design was thoroughly considered and cleverly planned throughout manufacture and installation, with slick fabrication, concealed fixings and flawless finishes.
The large central atrium was filled with ‘The Infinite Rail’, a stunning, multi-levelled denim-filled centrepiece. The circular, 4m diameter steel, mirror and polycarbonate structure resembled a carousel. Jeans were invisibly mounted within clear polycarbonate panels radiating from a central area that could be entered at floor level. Mirror polished finishes and programmable, recessed lighting created a sleek immersive pop-up shop by day, while the second level was used as a performance area for the night time entertainment. Other areas included the 8m long Indigo Bar, a talk space, changing rooms and areas for a range of denim brands including Amazon’s ‘find.’ brand.
Access to the venue was challenging and involved intense manual handling. All elements were designed and manufactured with this in mind, breaking down into modules and fitting seamlessly together on site, our crew were clear and precise in their objectives and delivered a faultless product for an exceptionally happy client.