Sandcastle Car Promotion
This eye-catching sand car sculpture was created for our client as part of their recent promotional campaign. The brief was to create a ‘sandcastle’ in the shape of an unbranded premium vehicle to represent their unique service in which customers choose specific cars to hire.
The car was sculpted from two and a half blocks of low-density polystyrene on our large volume 5-axis CNC machine. It was then resin coated and completely covered with real sand by our interpretation team. It was important that details were over-carved during the machining stages, so as not to be lost during the sand application. The sculpture was then finished with a sand trim around the bottom, recreating the look of a ‘sandcastle’ car created on the beach.
We manufactured the sculpted car to just under life-size, allowing for easy transportation while remaining convincingly life-like and eye-catching. It will tour various locations including airports and conferences.