We had fun spotting these letters on social media as they toured the UK. Creative Agency Radley Yeldar asked us to make the giant 3D letters, including the recycling ‘swoosh’, durable and portable enough to tour the UK.
The letters were cut from MDF and painted in a tough bright white. The letters stood at 1.5m high, the box construction providing the stability required for positioning on a variety of different terrain. The letters toured locations across the UK from seaside towns, suburbs and cities to lakes, peaks and cliff tops where they were photographed for the Recycle Week social media campaign.
A small project, but a highly visible reminder of an important issue.