Johnnie Walker Princes Street
One of Scotland’s most famous sons. At home on the capital’s most prestigious street. The Johnnie Walker Princes Street experience is a permanent eight-floor ‘brand home’ in Edinburgh. A close collaboration between Stage One and the world-renowned BRC Imagination Arts.
From the six-story sculpture that dominates the atrium, to the 10 rooms and corridors that contain the tour itself. Stage One was an integral part in delivering the project.
This shrine to distillation was no simple build and fit. It was our duty to remain faithful to the creative vision and deliver an experience that stood head-and-shoulders above competitors.
Hours of consultation on design, engineering, and finishing were needed to make it possible. But every second spent was worth it. From the moment visitors enter they are faced with a towering atrium sculpture running up through the staircases.
You’ll find no visible joins and fixings on the sculpture, but the major focus is actually the integrated LCD panels we inserted. Allowing for co-ordinated animations and artwork that span from the sixth floor to the bottom. Offering a unique creative opportunity, similar to an animated six-story mural.
Installing those screens was a challenge. Because of ongoing construction work, lifts and scaffolding were no longer an option. So, we installed rope access from the roof down to the atrium, allowing riggers to abseil down and install the screens.