Race a Champion
Timing was everything for this challenging and fun activation we created for the QIPCO British horse racing Champions Day at Ascot. As part of the Champions Day celebrations, members of the public attending the races at Ascot were invited to take on the world’s fastest horses over a 10m sprint.
The specially designed section of track ran parallel to a rear wall that was fitted with timers and vertical strip lighting. The lights illuminated in sequence and were set to the speed of a Champion’s Day horse breaking from the starting stalls. Whilst beating a race horse might seem to be an impossible challenge, apparently there is a chance over the first 10 metres.
Back in September, we installed the activation at Exchange Square in London’s Broadgate where some of the UK’s finest athletes had a go including sprinter Adam Gemili; cyclist-turned jockey Victoria Pendleton; England rugby player Danny Care and top jockey Oisin Murphy. Watch the video to see how they got on. Members of the public also tried out for a chance to win tickets to the Champions Day at Ascot.